Graphic still life advertising photography of lighting techniques

Photography is the art of light, still life, particularly advertising photography, this article from the light on the performance of the texture object, the topic of performance and other aspects of lighting techniques. Cloth light on product performance because of the texture object structure texture and surface texture vary, absorption of light and reflected light is also different. Therefore, depending on the texture to a reflection of the light is different, we have

Photography is the art of light, still life, particularly advertising photography, this article from the light on the performance of the texture object, the topic of performance and other aspects of lighting techniques.

Cloth light product quality performance

Because the object structure texture and surface texture vary, absorption of light and reflected light is also different.

Therefore, depending on the texture of light reflection of different, we bring the object can roughly be divided into: absorption, reflector, transparent body. This is just a more general categories, some product texture is between absorption, reflector, transparent body between them or in absorbing, reflector, transparent body three combination of composite products. But only to the simple and basic texture objects to explore the performance light distribution can create good complex objects. We are depending on the texture of the still-life product features, explore the various types of commodities of a typical lighting and camera techniques of commonness and regularity, and on this basis, by analogy, the pursuit of a more perfect visual performance, of course, this just for show different texture and different lighting method, if the performance of other aspects of the still-life products, lighting the way it should be on this basis, together with the author. 1. absorption of shooting

Absorption of products including: furs, clothes, cloth, food, fruits, stoneware, rubber, matte plastic, etc.

Their surface is generally not smooth (relative reflective and transparent body). As a result of light reflection on relatively stable, that is relatively stable natural color of objects, and these products are usually their own visual hierarchy relatively rich. In order to reproduce the absorption level of the texture on the surface of the cloth light lamp-to-side light, smooth light, side with light-based, and smaller, so that its levels and color behave more abundant.

Figure 1 figure 2

Food is more typical of absorption.

Food quality performance always and its color, aroma, taste, feel, to make people feel the food fresh, delicious, nutritious, and arouse people's appetite. Figure 1 is in the photo above and to the right of the addition of two soft lights, screens all food texture show are very delicate, and the level of the surface is also very rich. Figure 2 the oranges in front a light soft lights, the sun light performance makes the surface color more bright, Orange sensor surface subtle wrinkle texture very place.

2, reflector shooting

Reflector surface is very smooth, light reflection ability is strong, like a mirror, so creating reflector usually having the "white" in contrast to Visual effects.

Reflector is some glossy metal or porcelain without patterns. To show their smooth surface, you cannot make a three-dimensional surface appears more uniform spot or spots, so the best way is to use large areas of irradiation of light or reflector lighting, light source area, the larger the better. In many cases, reflection in reflective objects on white lines could be uneven, but must be a gradient maintain consistency, this is true, if the surface polished reflector on highlights, you can very weak direct light source.

Figure 3, in order to make a knife and fork over the side of the DPRK from light evenly, guarantee and fork without flares and dark spots, so using two layers of sulfuric acid paper produced a soft light tank cover in the subject matter, and with large soft light source (octagonal shade of Flash) play in the soft light box above to make it richer tone, thus demonstrating its texture.

If direct bare flash light source, and not soft light boxes, direct light would seem hard, hard light direction very strong, so the light's shape, size will direct reflection and fork, striking spot, you also lose the texture object. Hard light, although you can also show the characteristics of the reflector itself, but more difficult to control, often reflective comparison of trivial. If not for special reflective effect, shooting reflector usually choose soft light, soft light can better performance of the reflector. Also note that light is a light point, therefore, necessary to hide the obvious source of light points in the performance of the reflector. General adoption plus shade and in the shade of Riga soft light cloth to hide the source point. Due to the reflective characteristics of the reflector, we must pay attention to the camera and shoot normal reflection, otherwise appears black. Select a General will not reflect his own angle viewfinder; of course there are other methods, such as you can in sulfuric acid paper production of soft light box on digging a hole, the lens through photography, the purpose is to photographers and camera hidden.

Figure 3 Photo 4

Reflector light most critical is the reflective effect of the treatment, so in actual shooting in general use black or white card paper to reflect light, in particular on the cylinder or sphere, three-dimensional surface not obvious reflector.

Figure 4 the black lines with a black strip of cardboard reflector, but the use of the card just right, otherwise you will be formed on the reflector many messy blob, undermine the integrity of the reflector, cannot demonstrate its texture. Many commercial photographers to show screen visual effects, not only in black and white card paper, also makes use of different reflective ratio of grey jam to reflection, so that both can grasp the essential characteristics of the reflector, and can control different reflective layers, enhanced works of beauty.

3, transparent body shot

Transparent body, as the name suggests to give people a sense of humor, and the surface is very smooth.

Since the light can penetrate transparent body body itself, select backlight, side backlight, etc. Light quality is hard, so that it produces extremely keen artistic effect that embody the texture. Transparent body mostly wine, water and other fluidsBody or glass products.

Figure 5 figure six

Transparent body shots very important is the embodiment of the permeability of the body.

In the light, transmitted light illumination are commonly used, often used as backlighting, light can penetrate through a transparent body, tactile in different forms to different brightness, sometimes in order to strengthen a transparent body body shape, and the background with bright backlighting can be split in a transparent body left, right and top with a black card paper to outline style lines. Figure 5 is formed with backlighting, bright background with black cardboard be modified vitreous contour, with a different shade of line and area to enhance performance modelling and vitreous texture. Of course, when using the backlight should note that you cannot make the lights appear soft paper, generally used to hide the light source.

Performance of the black background transparent body, to be taken in isolation, with background, you can use soft light lights on both sides, not only can the separation of the subject and the background, and also make them feel richer (Figure 6).

As a light box at the top, you can display objects in the upper section of the outline, transparent body in a black background is especially delicate and vivid. If there is a belt color liquid container of a transparent body, in order to make the color does not lose its original purity, can be placed on the back of the object and the objects that match the white appearance, thus set off its original color.

Performance on the topic light distribution

Light in the photographs used not only to objectively demonstrate morphological characteristics of objects, you can pass to human feelings.

Reproduction of the still-life product shape, size, color, texture, space, and other Visual information, but also shows positive good still-life products. Photographer cannot simply to observe from the imagery, but rather reflected light "light" contains affective language. To be taken of the different lighting angle, brightness, concluded that the effect is different. Master the light effect of photographic works, and in this sense, is a photographer's instinct, as if the artist skillfully pigments to describe objects, the photographer is the use of lighting to "paint".

1. direct performance

Direct light distribution performance refers to the product or its components direct rendering of the plot.

This cloth light most direct effect on the body. Due to changes in temperature, strong or weak light, shade, so the show's theme and atmosphere.

Figure 7 Figure 8

Figure 7, the left and right sides of the perfume decorated two without adding soft light cloth of Flash, the light more sturdy, loud, so a low-key works.

Works convey the perfume mysterious and rich flavor. But just as in Figure 8 is the perfume in still life table behind the soft light Flash, showing the rich level of perfume bottles, looks elegant.

Figure 9 diagram 10

See Figure 9 and Figure 10, is the Polish side, just figure 9 was taken after a light soft light flash.

But the main difference is the color temperature of light source. Figure 9 color temperature at 3200K or so, the resulting effect of warm tones, product seem noble; the figure is approximately 10 color temperature 5400K, produce the effect of cold tones, giving a feeling of unsophisticated.

2. indirect performance

Indirect performance refers to the screen with the body, background or to render the atmosphere.

This cloth light only to enhance the atmosphere of a theme, rather than directly shape the body, it must be the subject of other shaping light interaction.

· On a decorative light screen

Figure 11 figure 12

This light is used to screen for decoration or overall outstanding performance characteristics of partially absorbed.

Red light effects, first ornaments of flares, Star effects, color effects, are decorated with the typical decorative light. Over a black background for a small hole in the background behind a flashbulb shoot out a beam of light to form a star, make the body more splendid.

· On the background of light

On the background of the photo-either with uniform uniform light distribution, either contrasting gradient light distribution.

To be able to destroy the entire screen of the keynote, not only to express a theme, but also changes the works. Background light, both meticulous and note the harmonious unity. Figure 12 is over a black background on a partial blue spot to and yellowish color of the body, thus highlighting the theme of complementary.

· On the sound of light

Figure 13

On plots of used up most of the direct use on main shaping cloth light comes with performance, but sometimes also written specifically for the foil from a lamp.

On plots of light cannot undermine the principal of light and shadow effects, light itself can not be too far. Figure 13 is in shaping perfume full main light distribution, for one thing — silk hit a light blue lights films of Flash, makes the main performance even more charming.

Light on the shape and color performance

1, light on the shaping of still-life product modelling

Lighting performance still life product form mainly refers to the product as three-dimensional and surface morphology (outlines).

When shooting objects close-up or close-range, it is best to use positive supplemental lighting, performance object is a positive sense, exposure to positive brightness should make shape better. Affect the performance of the main factors is the intensity of the light source (or light) and position of the light rays.

Figure 14 Figure 15 figure 16

Figure 17, Figure 18

Figure 14, fig 15 are bright side, including figure 14 using soft light lamp, the light is soft, light than small, so Apple's shade on the relatively weak; Figure 15 using flood lights, light more strongly, than the large, light and shade on

Than the strong, and a highlight. Figure 15 Apple than figure 14 more three-dimensional. Figure 16 adopted with optical light bit, photographed by basic Apple light, so picture 16 of the weakest Apple stereoscopic effect, but with light around the Central light-dark special effect, makes the contour is relatively sharp. And Figure 16 diametrically opposite cloth light figure 17 of backlighting. Figure 17 shots to essentially Apple dark, Figure 17 Apple stereoscopic effect is very weak, but the backlighting on Apple's space perspective of performance is excellent, so that the screen has a sense of depth. Especially when dealing with a low-key effect, backlight more conducive to sketch out the contour lines (Figure 18), contour light is actually a backlight.

2, light on the performance of the still-life product color

"Light is the source of color" light still life product color reduction play a direct role.

Light will change colour, light affects the color changes. People only light is perceived color of the object, if you are in the dark and beautiful rich color do not see. In landscape photography, the effect of light on color: the first two points in the direction of light; the second is the light color. The direction of light, in Studio lighting middle finger is the different light-light, such as with light, side light, backlight, etc, these different light-and dark, still life produce different changes, making the colors vary. With optical means shooting subjects from smooth, basically not dark, gradation level more dull monotone, contrast, color and smooth, bright tones. Figure 16 used with light, the color of the screen is very bright Apple. Side light makes the product color in intensity on the obvious contrast and rich natural transition, fig 15 from Ming in Apple color changes to dark and rich nature. Backlight on still life product performance of light color and tonal rather poor, relatively deep. Often use backlight color space of overall performance. Figure 17 this backlight works in Apple's inherent color basic lost, but the darker parts of the hierarchy, or Yes, Apple's color contrast is very large.

Figure 19 Figure 20

Figure 21

Light color of main refers to the colour of the light itself in favour and color temperature, color shooting themes and screen color expression restored with great impact.

We all know, in fluorescent and incandescent lamps, the same still life will show different colors, this is subject to the influence of different color temperature. For example, red in incandescent light is orange, but under the fluorescent red or purple render dir. Figure 19 is the low color temperature in the filming of Apple, the Apple's color is red, warm, while Figure 20 is a high color temperature in the filming of Apple, the color is blue, rather cold. Milky white phone in different light-coloured fibres lights under the purple and blue color effects.

Overview on cloth light on still life product performance analysis, three aspects emphasized the cloth is still an important form of advertising photography, choose light is to choose the shape and color of the screen.

Cloth light energy that works of gradation level and tonal gradation richer, body image more changes, making the product more vivid still-life, expressive. As a Visual communication, commercial photographer, you need to make full use of light and shadow that elements on the still-life product vision recreation, light and not only can you do to still life product image, and an objective record cannot be made still life product visual image more beautiful, impressive. Still life product lighting every small change will bring to work different feelings, so the photographer in the conception and creation, of methods used to sketch on the light distribution of the product to be analysed is very necessary in order to predict the works of the Visual effects, thus enhancing the work of artistic expression, create a classical commercial photography.

Still life photography art, is a "light" and "shadow" of the plastic arts.

Rational use and play all the modelling light cannot be irreplaceable role, through works in Visual communication still life product information, to express the photographer's thoughts on the role of emotion have ignored. Analysis of light distribution of the different visual image of the artistic effect, still life art image in advertising photography even more vivid, bring consumers on works and works of theme impressed.